I couldn't find a good Lexus ad to embed
posted by Sybil Vane
We are leaving for our 2 weeks with family at the end of this week, so I figure I better just throw shit up as it occurs to me. That last post got me thinking about ads, so I thought I would share with you my 3 least favorite holiday ads (although, it really is a toss-up, they are all so goddamn heinous):
3)
Naturally, jewelery ads have the advantage for heinousness, hence two being represented in this short list. My favorite thing about this one is the way the wife says to him, "It's 2am, why are you up?" How about because that's your baby too, dick? Maybe a better Christmas gift would be taking over nighttime rocking once in a while.
2)
This one is lame in the way all jewelry commericals are lame (e.g. pairing with lyrics like "How can I tell you that I love you?" - how about via words? Or physical affection? Or perhaps cooperative goal-setting?), but my favorite thing about it is the way it should be called, "I Almost Gave You a Pearl Necklace in Your Sleep But Went With This Diamond Thing Instead."
1)
I hate this one the most, which is counter-intuitive perhaps since it's not aggressively heteronormative like the others. And yet it is more loathesome. This commerical should be subtitled, "Recession Christmas," insistent as it is on reminding you that a Hallmark card is "the biggest little thing you can do." And so the message of the thing is that Christmas is a time to tell your loved ones how much you appreciate them, that is the important part of the season (cue the music with lyrics, "Say what you need to sa-ay-ay!"). And yet the commerical is urging you not to "say what you need to say," but rather to buy some pre-fab bullshit card that has a generic and non-specific message on it. In other words, this Christmas, don't worry about buying gifts, just communicate your love within all your unique relationships. And do that by buying a sentiment some stranger wrote instead of actually communciating. Say what you need to say, as long as what you need to say is "I have very non-specific, unoriginal, but positive feelings about you, feelings that are better understood by a card-writer than myself."
But listen. Let's put that all out of our head and take a minute with the greatest holiday commercial (and flip-book spin-off) of my life:
Peace and joy and smiley cookies.
3)
Naturally, jewelery ads have the advantage for heinousness, hence two being represented in this short list. My favorite thing about this one is the way the wife says to him, "It's 2am, why are you up?" How about because that's your baby too, dick? Maybe a better Christmas gift would be taking over nighttime rocking once in a while.
2)
This one is lame in the way all jewelry commericals are lame (e.g. pairing with lyrics like "How can I tell you that I love you?" - how about via words? Or physical affection? Or perhaps cooperative goal-setting?), but my favorite thing about it is the way it should be called, "I Almost Gave You a Pearl Necklace in Your Sleep But Went With This Diamond Thing Instead."
1)
I hate this one the most, which is counter-intuitive perhaps since it's not aggressively heteronormative like the others. And yet it is more loathesome. This commerical should be subtitled, "Recession Christmas," insistent as it is on reminding you that a Hallmark card is "the biggest little thing you can do." And so the message of the thing is that Christmas is a time to tell your loved ones how much you appreciate them, that is the important part of the season (cue the music with lyrics, "Say what you need to sa-ay-ay!"). And yet the commerical is urging you not to "say what you need to say," but rather to buy some pre-fab bullshit card that has a generic and non-specific message on it. In other words, this Christmas, don't worry about buying gifts, just communicate your love within all your unique relationships. And do that by buying a sentiment some stranger wrote instead of actually communciating. Say what you need to say, as long as what you need to say is "I have very non-specific, unoriginal, but positive feelings about you, feelings that are better understood by a card-writer than myself."
But listen. Let's put that all out of our head and take a minute with the greatest holiday commercial (and flip-book spin-off) of my life:
Peace and joy and smiley cookies.
Labels: advertising, fluff, holidays
Posted at 11:54 AM
|
